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24 Must-Know Pinterest Stats for Marketers in 2024

24 Must-Know Pinterest Stats for Marketers in 2023, it is one of the most popular social media platforms that marketers can leverage to drive traffic to their websites and increase their sales.

Pinterest is one of the most popular social media platforms that marketers can leverage to drive traffic to their websites and increase their sales. It has become a go-to platform for inspiration and discovery, where people can find ideas, products, and services that cater to their interests. In this article, we’ll look at 24 must-know Pinterest stats for marketers in 2024.

Table of Contents

  1. Introduction
  2. Pinterest Overview
  3. Pinterest User Statistics
  4. Pinterest Demographics
  5. Pinterest Usage Statistics
  6. Pinterest Business Statistics
  7. Pinterest Advertising Statistics
  8. Pinterest Content Statistics
  9. Pinterest SEO Statistics
  10. Pinterest Analytics Statistics
  11. Pinterest Influencer Marketing Statistics
  12. Pinterest Shopping and eCommerce Statistics
  13. Pinterest Video Statistics
  14. Pinterest Trends and Predictions
  15. Conclusion
  16. FAQs
    • What is Pinterest, and how does it work?
    • Who uses Pinterest the most?
    • What are some Pinterest marketing strategies?
    • How can I optimize my Pinterest profile for SEO?
    • How do I measure the success of my Pinterest marketing efforts?

Pinterest Overview

Pinterest is a visual discovery and bookmarking platform where users can find and save ideas, inspiration, and products for future reference. To share more info on “ 24 must-know Pinterest stats for marketers in 2024″. It was launched in 2010 and has since grown to become one of the most popular social media platforms with over 450 million monthly active users.

Pinterest User Statistics

  • Pinterest has over 450 million monthly active users worldwide.
  • 85% of Pinterest users are female, while 15% are male.
  • The majority of Pinterest users are millennials and Gen Zers, with 80% of them being under the age of 45.
  • Pinterest is used by people of all income levels, with 40% of users having an annual household income of over $100,000.

Pinterest Demographics

  • The top countries with the most Pinterest users are the United States, Brazil, and India.
  • The most popular categories on Pinterest are food and drink, DIY and crafts, home decor, and fashion.
  • The most searched keywords on Pinterest are home decor, recipes, fashion, and beauty.
  • 87% of Pinterest users have purchased a product because of Pinterest.

Pinterest Usage Statistics

  • The average time spent on Pinterest per session is 14.2 minutes.
  • 98% of Pinterest users have tried new things they found on Pinterest.
  • 83% of weekly Pinterest users have made a purchase based on content they saw from brands on Pinterest.

Pinterest Business Statistics

  • There are over 2 million businesses on Pinterest.
  • 80% of Pinterest users follow at least one brand on the platform.
  • 77% of weekly Pinners have discovered a new brand or product on Pinterest.
  • 61% of Pinners have made a purchase after seeing branded content on Pinterest.

Pinterest Advertising Statistics

  • The average CPC (cost per click) on Pinterest is $0.30.
  • Pinterest Ads have a 2x higher return on ad spend compared to other social media platforms.
  • Promoted Pins have a 40% higher click-through rate than regular Pins.

Pinterest Content Statistics

  • Pins with a call-to-action (CTA) have an 80% increase in engagement.
  • Pins with a description of 200-300 characters receive the most engagement.
  • Pins with multiple images receive a 30% higher click-through rate.

Pinterest SEO Statistics

  • Pinterest is a search engine, and it has its own SEO best practices.
  • Pins with keywords in the title and description perform better in search results.
  • Boards with a keyword-rich title and description rank higher in search results.
  • Pinterest Analytics provides data on your profile, audience, and engagement.
  • You can track your Pin impressions, saves, clicks, and engagement rate.
  • The Audience Insights feature provides data on your audience’s demographics, interests, and behaviors.
  • Pinterest Influencer Marketing Statistics
  • Influencer marketing on Pinterest is on the rise, with 89% of marketers planning to use it in 2024.
  • Pinterest influencers have a higher engagement rate compared to other social media platforms.
  • 70% of Pinterest users say they use the platform to find inspiration on what to buy.
  • Pinterest Shopping and eCommerce Statistics
  • Pinterest has launched several shopping features, including Shop the Look, Catalogs, and Shopping Ads.
  • 84% of weekly Pinners use Pinterest to help them decide what to buy.
  • 55% of Pinterest users say they use the platform to shop for products.
  • Pinterest Video Statistics
  • Video is becoming increasingly popular on Pinterest, with views increasing by 150% in 2022.
  • 81% of Pinterest users say they watch videos on the platform.
  • 78% of marketers say they plan to incorporate video into their Pinterest strategy in 2024.
  • Pinterest Trends and Predictions
  • Pinterest predicts that sustainability, mental wellness, and home organization will be popular trends in 2023.
  • Pinterest is investing in augmented reality (AR) and visual search technology to enhance the user experience.
  • Pinterest is continuing to expand its shopping and eCommerce features to help businesses sell more products on the platform.
  • Conclusion
  • Pinterest is a powerful marketing tool that businesses can leverage to drive traffic to their websites, increase their sales, and reach a wider audience. By understanding the key Pinterest stats for marketers in 2023, businesses can create a successful Pinterest marketing strategy that resonates with their target audience and achieves their marketing goals.
  • FAQs
  • What is Pinterest, and how does it work?
  • Pinterest is a visual discovery and bookmarking platform where users can find and save ideas, inspiration, and products for future reference. Users create boards to organize their Pins and can follow other users and brands to see their content in their feed.
  • Who uses Pinterest the most?
  • The majority of Pinterest users are female, millennials, and Gen Zers, with 80% of them being under the age of 45.
  • What are some Pinterest marketing strategies?
  • Some Pinterest marketing strategies include creating a keyword-rich profile, creating high-quality content, optimizing Pins for SEO, and leveraging Pinterest’s shopping features.
  • How can I optimize my Pinterest profile for SEO?
  • You can optimize your Pinterest profile for SEO by using relevant keywords in your profile description, board titles, and Pin descriptions.
  • How do I measure the success of my Pinterest marketing efforts?
  • You can measure the success of your Pinterest marketing efforts by tracking metrics such as Pin impressions, saves, clicks, and engagement rate using Pinterest Analytics.

Conclusion

Pinterest continues to be a valuable platform for marketers in 2024, offering a unique opportunity to connect with a highly engaged audience of users actively seeking inspiration and ideas. The 24 must-know Pinterest stats highlighted in this article emphasize the platform’s continued growth and potential for businesses to drive traffic, sales, and brand awareness.

By understanding these stats and incorporating them into their marketing strategies, businesses can effectively leverage Pinterest to reach their target audience and achieve their marketing goals. As the platform continues to evolve and expand its offerings, it’s essential for marketers to stay up-to-date on the latest trends and features to make the most of their presence on Pinterest.

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