A SaaS company offering project management tools, targeting mid-sized enterprises.
High CPCs in B2B keywords and the need to nurture leads beyond initial clicks.
Search and display ads linked to a custom webinar funnel, with automated email retargeting. We used smart bidding to control costs while scaling reach.
This drove 1,200 qualified leads, with a 12% conversion to demos. Overall ROAS was 5.1x, reducing customer acquisition costs by 35%.
