E-Commerce Scale-Up for Fashion Brand

Client Overview:

An online fashion retailer aiming to expand during peak shopping season.

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Challenge:

Scaling ad spend without inflating costs, amid rising competition from larger players.

Our Strategy:

Implemented performance max campaigns with dynamic remarketing, leveraging Google Analytics for audience segmentation. We refined bidding strategies to prioritize high-value traffic.

Results:

Impressions surged by 200% month-over-month, leading to a 25% uplift in sales revenue. ROAS hit 4.2x, helping the client recover costs and profit within weeks.