A mobile app developer promoting a productivity tool in the Middle East.
Low app store visibility and the need for rapid user acquisition on a tight timeline.
Multi-channel approach using Google Ads app campaigns, integrated with YouTube video ads. We focused on geo-targeted creatives and optimized for installs over impressions.
The campaign achieved 450+ app installs, with a 28% click-to-install rate. User retention improved by 18% due to targeted onboarding funnels.
